TikTok is introducing a fresh option that enables them to cut down on the amount of artificial intelligence-produced media appearing in their streams. This move comes as the service announced that it now features in excess of 1 thousand million AI-generated clips.
Pilot Phase and Launch
The new functionality is undergoing trials over the following weeks before a global release. This advancement aligns with a increase in AI-generated material, driven by recent AI video creators.
AI Proliferation Online
It has been noted that approximately 10% of the most rapidly expanding content creators on another major platform primarily display AI-generated videos. A large amount of this material is considered mass-produced AI material, a term for poor-quality, mass-produced content that is often absurd or bizarre.
“We know from our community that numerous viewers like content created using AI tools, from computer-generated images to educational videos, and we intend to give people the ability to adjust the amount of that, according to their own preferences,” said a spokesperson.
Volume and Proportions
TikTok announced that there are currently 1.3bn videos on its service tagged as artificially created. Overall, over 100 mn videos are submitted to the app every day, making AI content a limited part of its complete catalog.
Customizing Your Feed
Viewers will be capable of reduce or increase the amount of AI content they watch by using the content preference option in the app and selecting AI-made media. Further subjects that can already be modified under the filter include politics, clothing, beauty, and movement.
Platform Guidelines
Its guidelines oblige content makers to identify lifelike AI-generated content, and it prohibits harmful deepfakes of public figures or crisis events. Any believable artificial content that is not labeled can be removed under its terms of service.
Furthermore, the app will now add an “AI-made” tag to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for identifying artificial media. This action is designed to stop users from seeking to circumvent the labeling process.
Responsible AI Funding
TikTok is also launching a $2m AI literacy fund for specialists and organizations to produce educational content about using AI responsibly. This program will assist charitable organizations specializing in training coding and technology.
Moderation Strategy
The video-sharing app has defended its content review process, following controversy over plans to lay off hundreds of safety staff in the United Kingdom. It is expected to reduce hundreds of positions in its user protection department in London, with labor groups and digital protection specialists expressing worry that people are being substituted by machine-led review.
A trust and safety lead explained that staff-based oversight would still have a role, but automated tools can safeguard staff by filtering out the most harmful content prior to it gets reviewed by people. The company stated a significant reduction in disturbing and violent content handled by safety staff over the previous year due to reliance on its AI tools.
It is vital to balance people and machines to ensure user safety,” she said. “We’ll have people as part of that process, but we also think it’s very important to reduce exposure to harmful content as quickly as possible, which is the area in which a extensive automated help is really helping us operate efficiently.”
